- Updated 14th May 2018
A big change towards the UK's data privacy law will be coming into effect on 25th May 2018.
The General Data Protection Regulation (or GDPR for short) is a positive change towards giving you more control over how your data is used and how you are contacted.
In line with this, here is our updated Privacy Notice. It details how we collect, use, share and store your personal data and financial information. It also provides you with information on the new rights available to you when Data Protection laws change on the 25th May 2018.
What type of personal information does First Class Drums collect?
The personal information we collect from you is used only to enable us to provide the specific service you require.
Personal information can include the following:
The student's forename and surname
The student's date of birth
The parent/guardian's forename and surname (if student is under 18 years of age)
Your personal or work related (depending on which you choose to submit) e-mail address.
Your personal or work related contact details (depending on which you choose to submit) such as your telephone number(s).
Information necessary for legal compliance
Where you "like" us or make posts on our pages on social networking websites, such as Facebook, Twitter, YouTube and Instagram.
This information will be collected primarily from you as information voluntarily provided to us.
The legal basis for our use and other processing of your personal information under Data Privacy Law
This will include (as relevant):
Processing your personal information so that we may perform our obligations under a contract with you.
Processing for legitimate interests (provided these are not overridden by your interests and fundamental rights and freedoms).
Processing which is necessary for compliance with our legal obligations laid down by European Union law (where relevant)
Your consent may also be a lawful reason for processing your personal data in certain cases (“Your Consent”). This means your freely given, specific, informed and unambiguous consent which may be collected from you, for instance: when you agree to receive marketing communications from us or when you agree to take part in surveys or market research (as relevant). You should be aware that you are entitled under DP Law to withdraw your consent where you have given it to us at any time. If you do this and if there is no alternative lawful reason for us to rely on to justify our use or other processing on your personal data, this may affect our ability to provide you with some of our services.
In summary, we need certain categories of personal data in order to provide you with our services. Certain other personal data is processed for our Legitimate Interests in cases where this does not result in prejudice to you. Certain other personal data is processed based on consent.
What other personal information do we collect and why?
In this section we explain the personal information we collect from you when you interact with us online and offline. Where we explain why we use this information, we have also referred to the relevant legal basis, which we consider applies to the processing, as explained in the section above. Presenting the information in this way will make it easier for you to understand your rights in relation to your personal information, and this is explained further below in the sections headed “Your rights to access your personal information” and “Your rights under DP Law”.
We automatically collect standard Internet and website log information to understand how our website visitors behave, which we use to improve your experience online. This may include information about your Internet Service Provider, your operating system, browser type, domain name, the Internet Protocol (IP) address of your computer (or other electronic Internet-enabled device), your access times, the website that referred you to us, the web pages you request and the date and time of those requests.
When you use any of the services below, you may need to provide us with some additional personal information so that we can liaise with you in order to deal with your request or query. If you do choose to provide us with your personal information, we will collect that information for our own use and for the purposes described in this Notice.
Use our 'live chat' facility ( or Facebook)
Contact us by email using the information on our websites/social media
Contact us by SMS, telephone call, other social media methods etc.
Your Contact and/or Legitimate Interests
To request information/enquire about drum lesson availability
How we use your personal information
We have explained below the purposes for which we may use information about you. As with the section above, we have explained why we use your information with reference to the relevant legal basis. Presenting the information in this way will make it easier for you to understand your rights in relation to your personal information, and this is explained further below in the sections headed “Your rights to access your personal information” and “Your rights under DP Law”:
We may use your personal information for the following legitimate interests:
To respond and/or deal with your request, enquiry or “Live Chat” questions.
To process and administer your drum lesson contract.
To improve our products and services and to ensure that content from the websites is presented in the most effective manner for you and for your computer (or other electronic Internet-enabled device);
To administer the websites;
For internal record keeping;
To contact you by e-mail or phone for any of the above reasons;
Where necessary as part of any restructuring of the Company.
To analyse trends and customer journeys in using and accessing our websites;
To perform any contract First Class Drums has with you
Subject to your consent where required under applicable laws, to carry out direct marketing and/or e-mail marketing;
Our Legal Obligations
Monitoring and recording of telephone calls and email communications where necessary for compliance with regulatory rules or self-regulatory practices or procedures relevant to our business, to prevent or detect crime, for quality, training and security purposes; and
For compliance with our legal, regulatory and other good governance obligations.
This list is not intended to be exhaustive and may be updated from time to time as business needs and legal requirements dictate. Some of the personal information that we maintain will be kept in paper files, while other personal information will be included in computerised files and electronic databases.
We may convert your personal data into statistical or aggregated data in such a way as to ensure that you are not identified or identifiable from that data. We may use this aggregated data to conduct market research and analysis, including producing statistical research and reports. For example, we may produce reports on which of our product and services are most popular. We may share aggregated data in several ways, including for the same reasons as we might share personal data (see below).
How long do we keep your personal information for (and the criteria used to determine this)?
Your personal data will not be kept for longer than is necessary to fulfil the specific purposes outlined in this notice and to allow us to comply with our legal requirements.
The criteria we use to determine data retention periods includes the following:
(i) Retention in case of queries. We may retain it for a reasonable period (up to 12 months) after you have enquired about one of our products or services in case of follow up queries from you;
(ii) Retention in case of claims. We may retain it for the period in which you might legally bring claims against us (in the UK this means we will retain it for 6 years) if and to the extent this is relevant; and
(iii) Retention in accordance with legal and regulatory requirements. We will consider whether we need to retain your personal data after the period described in (ii) (above) because of a legal or regulatory requirement. Some or all of these criteria may be relevant to retention of your personal data collected in connection with our products and services.
Does the Company share my personal information with third parties?
First Class Drums will not sell your personal information to any third party.
In the case of social media posts, including student YouTube/Instagram/Vimeo drum cover videos, consent will always be asked for. You will have the option to specify exactly which personal information you would like to be published. For example "do not publish my son's surname, first name only please".
Your videos can be edited/removed from First Class Drums owned social media accounts at any time by emailing .
Your personal information may also be made available to third parties (e.g. Rockschool) providing relevant services under contract to First Class Drums. Third parties in this context means other corporate entities within the group, providers to the Company or Group of responsible management, accounting, legal, logistics, audit, compliance, information technology, marketing and other services. This may also include providers of call centres, data storage and database hosting services, IT hosting and IT maintenance services. These companies may use information about you to perform functions on our behalf.
Will my personal information be transferred abroad?
Be aware that by consenting to upload drum cover videos to the Internet, (e.g. YouTube) the video will potentially be available internationally and may be shared, downloaded, viewed etc.
Your videos can be removed from YouTube at any time by emailing .
Managing your marketing preferences
We may wish to provide you with information about new products, services, promotions and offers, which may be of interest to you. We may also invite you to take part in market research or request feedback on our products and services. This communication may occur by e-mail, telephone, post or SMS. We will seek your consent for this where necessary under DP Law. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data and if you do not wish to consent then please do pay attention to the marketing consent check boxes.
You also have the right to ask us not to process your personal data for marketing purposes at any time. This means you can change your mind about receiving marketing communications from us when you have previously consented to this. You can opt-out of receiving such communications by emailing at any time.
Please note that marketing communications are not the same as “information only” communications and that consents are not usually required in order for us to communicate with you about the products or services you have enquired about or have signed up to obtain through the Websites, using contact details you have provided for this purpose.
Your rights to access your personal information
You have a number of other rights in respect of your personal information under applicable DP Law. These include the right to access or obtain copies of your personal information and to have inaccurate information about you corrected.
To exercise your right to access your personal data please email
Your rights under DP Law
As well as the right to access the personal information we hold about you, you have a number of other rights in respect of your personal information under DP Law. These may include (as relevant):
The right to access or obtain copies of your personal information that we hold (see above);
The right to rectification, including to require us to correct inaccurate personal data;
The right to request restriction of processing concerning you or to object to processing of your personal data;
The right to request the erasure of your personal data where it is no longer necessary for us to retain it;
The right to withdraw your consent to any processing for which you have previously given that consent.
Please be aware that some of these rights will only become relevant when changes to DP Law come into force in May 2018.
Please contact us at firstname.lastname@example.org if you would like to exercise any of your rights explained above in relation to your personal information.
Your right to complain to the data privacy supervisory authority
Without prejudice to any other administrative or judicial remedy you might have, you have the right to lodge a complaint with the UK’s Information Commissioner if you consider that we have infringed applicable data privacy laws when processing your personal data. In the UK the Information Commissioner’s Office can be contacted using the following web address: https://ico.org.uk/.
Keeping you informed
We will keep your details on record until we have completely dealt with your request, enquiry or application and then for a reasonable period afterwards, in accordance with data protection and other applicable legislation.
The Company may keep your details on record for as long as is necessary for the purposes set out above and will then endeavour to delete your details in accordance with data protection and other applicable legislation.
Changes to this Notice
We keep this Notice under regular review. We may change this Notice from time to time by updating this page in order to reflect changes in the law and/or our privacy practices. The date at the top of this Notice will be updated accordingly and we encourage you to check this from time to time for any updates or changes. Where you have provided us with your email address, we may also contact you to let you know that we have updated the Notice.
By using our websites, submitting your personal information to us, and/or becoming a student, you consent to the use of your personal information as described in this Notice (as amended from time to time).
This Notice does not extend to your use of, provision of data to and collection of data on any website not connected to us to which you may link to by using the hypertext links within our websites.
If you have any questions about this Notice, please contact